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Testimonials

Tim Hebron Senior Manager –– Parts and Service Development Gulf States Toyota "GS Marketing has been an outstanding business partner to GST.  In 2006, they assisted us in developing our first annual regional parts and service direct marketing strategy.  This regional concentration has allowed us to help our dealers focus on customer defection areas, such as tires and other maintenance items.  As a result of these efforts, our tire sales in March 2007 increased 91% over prior year. The creative teams at GS Marketing also helped develop a yearly calendar for us with innovative parts and service promotions to create a "sales event" atmosphere in our dealerships.  Every other month we are in market with special promotional offers including POP and giveaways.  This creates an exciting environment in our dealerships for customers and keeps them returning to their Toyota dealership for service. "   Randy Authement eCommerce Director Fred Haas Toyota World, Houston Texas "The GST eCertified Program is like having a full-support, training and management team on-call at all times.  While you’re busy selling cars, they’re out searching for, testing and delivering the latest in technology and Internet tools and programs.  And you only need to "comparison shop" a few GST eCertified dealers against a few non-GST Toyota dealers to fully appreciate the difference this program is making with content, response times and professionalism... and therefore, results." Raymond Navarro Street Toyota, Amarillo Texas "We use the ORP Query Tool all the time.  Just yesterday, I queried all of my 4Runner owners in my database, printed the reports, and gave to my salespeople to handwrite notes on the new 2003 4Runner postcards to invite those owners in for a test drive.  The cost?  A stamp!!!" John Smiros Kansas City Region Signature Operations Manager Toyota Motor Sales "We were in last place for Internet Lead response, and we started working with GS Marketing on the training... We went from last place right up to second place in 3 months... We’ve surpassed the national average, and we’ve surpassed 10 of the regions to be in 2nd place...Dealers are seeing the response rates increasing themselves, thus more sales.  If you talk to many of our dealers, they say it’s the best kept secret, don’t tell anybody."