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Customer Lists | 
17% of the U.S. population moves each year. Mailing to lists inflated by bad addresses
can be a waste of your money. That’s why GS Marketing helps eliminate bad data, follows a data cleansing process second to none and ensures that you’re using your customer information to its full potential every time you mail.
The best data is a combination of the Toyota Customer Database and Dealer Data. Dealer Data contains Service and Sales data from your Dealer Management System (DMS). This combination of sources for data enhances target effectiveness, which contributes to 40% of the success of direct mail campaigns.
For example, the ability to access Dealer Data allows for comprehensive customer segmentation, making it easy to identify lost customers and/or to target current customers with relevant offers. Providing your dealership’s in-house data has never been safer.
Six Steps for Data Hygiene
We ensure you’re reaching the right people without wasting your money.
- NATIONAL CHANGE OF ADDRESS (NCOA)
We’ll update your database with change of address information through NCOA or FAST Forward and correct addresses before you mail.
- DMA/Dealer No-Mail File
We identify customers who have indicated either to your dealership or the Direct Marketing Association that they no longer want to receive promotional mail and eliminate them from your list.
- Merge/Purge
Using matching data on either individual or household criteria, we eliminate duplicate records from your database prior to mailing.
- Coding Accuracy Support System (CASS)
This system standardizes address components and assigns ZIP+4 coding to deliverable addresses ensuring your mail gets to the correct household.
- Delivery Point Validation (DPV)
Used to enhance CASS, DPV validates the actual existence of an address beyond ZIP+4.
- Locatable Address Conversion System (LACS)
The delivery of your mail is further improved through this system that ensures the accuracy of rural addresses that have been converted to city-style addresses using the 911 emergency system.
Data Modeling
Need to find out how to gain more customers not in your database? GS Marketing will help you find your newest customers!
Through a process called data modeling, we can help you conquest by using the details of your area. We’ll extract data using your existing customers’ information and the latitude and longitude and then come up with a very precise demographic for targeting and scoping your Conquest Campaign.
Reporting
You’ll have access to a variety of reports that will help you recognize the success of your campaigns.
- Response Analysis
- Service Operation Analysis
- ROI Reports
Using your Hispanic Database
Hispanics are the fastest-growing and youngest ethnic group in the United States today. With a growth of 65% in the last ten years, Latinos spend 22% more than non-Latinos on automotive parts, service and accessories.
You have three options when you want to send to Hispanic households in your PMA (Primary Marketing Area).
Option #1: PMA or selected ZIP codes from your TMD (Toyota Marketing Database)
Option #2: In-house Dealer Data only
Option #3: Combination of Options 1 & 2
Once you make a selection, GS Marketing will screen the entire database for predominantly Hispanic neighborhoods and Hispanic first and last names. Then the database undergoes the above 6-Step Data Hygiene screening to reduce the number of undeliverable messages. |
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