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Owner Loyalty |
The main goal of any business is to maintain as much customer loyalty as possible. GS Marketing provides dealerships with programs that help build relationships with their customers from the time they buy their vehicle to the time they’re ready to buy their next vehicle.
Owner Relationship Program (ORP)
With ORP, you can maintain personalized contact with customers from the time of their initial purchase until they will likely be in the market again for a new vehicle. The use of attention-getting color and people, plus more frequent and relevant messaging, makes customers feel like they belong to the dealership’s extended family.
The ORP Advantage:
- Lead to repeat purchases
- Build customer loyalty
- Sell more parts and accessories
- Increase customer satisfaction scores
- Gain more leads and referrals
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InTouch Time-and-Mileage Service Reminder Program
Differentiating your customers by their needs and driving patterns and then addressing those needs individually are powerful steps toward creating loyal customers. The InTouch program accurately targets your customers with a service reminder communication based on their individual driving habits—triggering timely purchases of services and parts from your dealership.
- Fully customizable!
- Query tool available and Performance Reports updated weekly
- Personalized URLs for customers to update their information
- Email offered at customer’s request
- Teleservices offered
- Fully cleansed data
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