What it is:
A full day training for the entire sales staff split into two four-hour classes so the sales floor is always covered. The class focuses on appointment setting skills and helping the sales staff to value appointments, understand the difference between a phone-up and a floor-up, and to leave all callers with a positive impression of the dealership. "Sell the appointment, not the car."

What we do:
We focus on four primary steps for the call:

• Greeting: How to gain rapport with your caller more quickly, how to get names and phone numbers on more calls, and how to slow the caller down.
• Gaining Control: The caller has an agenda and it does not necessarily match with your sales team’s agenda. What are the best techniques for gaining control of a conversation and re-gaining control when a call is moving in the wrong direction.
• Vehicle Interview: Learning how to get a customer to not only tell you what features they want but WHY. The art of the interview as opposed to the interrogation. How to do a proper inventory expansion so the customer is no longer matching you price for price with a competitor on a single vehicle. A used car appointment setting technique that works almost every time.
• Appointment Setting: How to get more appointments and how to get more appointments that SHOW. Techniques for creating a VIP appointment. How to become a salesperson who works by appointment only.