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Regional Toyota Dealer eCertification Program |
What it is:
A comprehensive eBusiness program blending all of the elements needed for a successful Internet process and structure for Toyota dealers. GS Marketing’s eCertification program is currently being used in the GST and Kansas City regions to provide a comprehensive, turn-key solution for Dealer Internet departments and staff.
What we do:
Provide all of the elements needed to take Toyota dealers to the next level in the critical interactive marketing arena. Our program is sponsored and branded for the Region, funded by the Dealers and managed by GS Marketing. A single monthly fee provides all of the following:
Classroom eProcess Training – the key differentiator and most important component of the eCertification Program.
- Comprehensive full-day eBusiness process and tools training
- Classes available throughout the year in convenient metro locations
- Basic and advanced Sales eProcess and half day Service and Parts eProcess
- Audience: Internet Managers, Sales Managers, Service Managers, Parts Managers, GSM’s, GM’s and Dealers
Measurement – Understanding performance is essential in providing valuable feedback that reinforces proper actions and identifies opportunities for improvement. We measure response time and quality, assess results and report performance.
- Toyota Consumer Survey Average
- Email Mystery Shops
- Training Attendence
Recognition – Motivated Internet Managers produce desired results. Our recognition programs drive that motivation and promote positive, measurable increases in sales and customer satisfaction.
- Monthly challenges – cash
- Six month contest – travel/resort reward
- Annual eCertified Elite Award
Toyota Dealer Websites – We are an industry leader in providing dealer websites. We currently have over 300 Toyota dealers utilizing our programs and have been a provider since 1995. Toyota is our only focus. Our new FUSION websites will take your Dealerships to new levels in Leads, Sales and Customer satisfaction.
- Consistent Toyota-only branding (TDAC Compliant)
- National and Regional event promotion integration
- Automatic Regional Incentive posting
- Design choices and customizable content
- 800 Tracking numbers for New, Used, Service and Parts departments
(1,000 minutes per month included. Additional minutes billed at $.10/minute)
- Online Service Scheduling
- Search engine optimization (SEO)
- No long term contracts. 60 day cancellation provision.
Optional Scion Dealer Websites – We’ll make sure your Scion website integrates seamlessly with your primary Toyota website.
- Consistent Scion branding (Covenant Compliant)
- New and Used Vehicle Inventory
- Website Design Choices and Customizable Content
- Includes Reynolds Web Solutions annual template fee
Toyota Talk eNewsletter – The long-term, bi-monthly Toyota Talk eNewsletter is sent to all consumers who submit a lead through the website and have not purchased a vehicle. This important customer communication keeps the Dealer top of mind throughout the vehicle buying cycle.
What it costs:
- Toyota Website: One time set-up fee of $599.00. $999.00 per Dealer per month.
Minimum dealer participation per Region required for training classes and recognition.
- Scion Website: One time set-up fee of $599.00. $599.00 per Dealer per month.
Stand-alone Scion Website Registration does not inlcude training classes or recognition programs.
Call or email for additional information – 866-428-9104, gsmemarketing@gsmarketing.com
 
GST Dealers: Continue to register for the Program via the eCertification gadget on the Dealer Portal. |
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