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Email Append |
What it is:
Statistics show that communicating to a customer by email increases sales. The challenge that Dealers face is obtaining valid customer email addresses. Email append services from GS Marketing can boost the number of email addresses available for your use by more than 20 percent.
What we do:
We match an email address to your customer records without an email by extracting your dealership's customer data file and then cross referencing it against several national email address databases.
What to expect:
- A match rate between 20 and 25 percent.
- An estimate of the cost based on the number of input records and the expected match rate.
- A 'Welcome' email sent to all customers with a matching, new email address, welcoming them into the email marketing program. These customers are then offered an opt-out period or 'hold time' of five days if they do not wish to receive future emails.
- All opt-out and hard-bounce email addresses are then removed from your list. The final email append addresses are populated to your customer database at GS Marketing.
- Final invoicing is sent to you based on actual net match records. You DO NOT pay for records that opt-out.
- A four-week process from the time of cost estimate approval until final, matched email records are added to our database.
What it costs:
| Total Customer Records |
Rate per matched record |
| 0 – 100,000 |
$.35
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| 100,001 – 250,000 |
$.32
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| 250,001 – 500,000 |
$.27
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| 500,001 – 1,000,000 |
$.24
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| 1,000,001 – 5,000,000 |
$.20
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| 5,000,001 + |
$.18
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Minimum order is $2,500. Orders can be combined.
Click Here to Fill Out an Email Append Sales Agreement.
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