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Email Append

What it is: Statistics show that communicating to a customer by both direct mail and email increases sales. But one of the challenges that Dealers face is obtaining enough valid customer email addresses. Email append services from GS Marketing can boost the number of email addresses available for your use by up to 20 percent, which in turn can boost your revenues! What we do: We match an email address to your current customer records that do not contain an email by extracting your dealership’s customer data file and then cross-referencing it against several national email address databases. What to expect: A match rate between 10 and 20 percent. A written estimate of the project cost based on the number of input records and the expected match rate. A "Welcome" email sent to all customers with an appended email address, welcoming them into the email marketing program. These customers are then offered an opt-out period or "hold time" of five days if they do not wish to receive future emails. All opt-out and hard-bounce email addresses are then removed from your list. The final email append addresses are populated to your customer database at GS Marketing. Final invoicing is sent to you based on actual net match records. You DO NOT pay for records that opt-out. A four-week process from the time of cost estimate approval until final, matched email records are added to our database. (You may also obtain a copy of the new records for use in your own point of sale programs). What it costs: The cost is $0.40 for each email address we are able to successfully match to your customer’s physical address information. (Quantity discounts available.) Click Here to Fill Out an Email Append Sales Agreement.