Welcome To GS Marketing

-Bringing a Qualified Crowd to Every Dealers' Door-

Full-service, Integrated Marketing Solutions Vehicle Campaigns & Launch Support Customer Acquisition Parts & Service Revenue Customer Retention & Owner Loyalty Process Improvements Inter@ctive Programs

Process Improvements

We believe in starting at the beginning—developing a powerful direct marketing plan with specific marketing goals and solutions planned throughout the year.

Customer Acquisition

In order to make a sale, you have to start somewhere. At GS Marketing, we’ll help you secure your next sale by communicating with your potential customers who are ready to buy. By developing plans that use accurate data and demographics, we can help you transition potential customers into loyal customers.

Vehicle Campaigns & Launch Support

New vehicle launches and national/regional sales events are exciting opportunities to let your customers and community know about your dealership and Toyota. For many of your customers, it will be your first contact with them, so making a good first impression is important.

Full-service, Integrated Marketing Solutions

GS Marketing offers a full spectrum of dealer marketing solutions, including direct mail, interactive and retention. All of our products are Toyota and Scion approved and compliant.

Parts & Service Revenue

Turn service loyalty into sales loyalty. GS Marketing is the leader in helping dealerships in developing parts and service campaigns. If you can convert your sales customers to service customers, research says you’re likely to turn them into repeat sales customers, ultimately gaining a customer for life.

Customer Retention & Owner Loyalty

The main goal of any business is to maintain as much customer loyalty as possible. GS Marketing provides dealerships with programs that help build relationships with their customers from the time they buy their vehicle to the time they’re ready to buy their next vehicle.

Inter@ctive Programs

Today, your presence on the internet is not only a requirement it is a necessity. And, it’s no longer sufficient to just have a website. GS Marketing Inter@ctive helps Toyota and Scion dealers with successfully adding the building blocks to meet their customers in the digital space.

Highest Converting Websites

GS Marketing Websites #1 In Lead Conversion

Highest Organic SEO

Highest Dealer Satisfaction Score

Learn More

Our Expertise

-Automotive Marketing-

Direct Marketing

Produce Measurable Results
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Directed by a veteran marketing team, GS Marketing stands at the forefront of direct marketing communications. Our fully integrated services include:

  • Strategic consulting and creative development
  • Data analytics, segmentation and predictive modeling
  • Advanced digital print and direct mail programs
  • Multi-channel communication solutions
  • Dynamic Point-of Sale materials

We’re your single resource for high-impact lead generation campaigns, one-to-one communications as well as loyalty and retention programs that deliver results.

Customer Insight

Create Engaging Value
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In today’s automotive marketplace, winning competitively requires gaining greater knowledge of prospects, retention, and understanding of customers’ preferences and motives and being able to act on that knowledge. GS Marketing helps dealerships do just that with data driven customer communications.

Having the right data is critical in an increasingly sophisticated and segmented automotive marketplace. Our advance marketing database with data from your DMS serves as the foundation for campaigns and programs. Our automotive data expertise enables effective prospecting and long-term relationship building.

Digital Solutions

Design Specifically for Success
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We provide Toyota and Scion dealers with a complete digital marketing solution. Our award-winning solution offers a platform designed exclusively for the automotive industry that combines all the core components necessary to be successful on the web including:

  • Essential Digital Foundation for Web, Mobile, and Search
  • Digital Marketing Needs with Video, Social, and Inventory
  • Sales & Leads with High Conversion Rates
  • Positive Review Solicitation
  • Display Ads, Targeting and Retargeting
  • eBusiness Best Practices Consulting

Our Services

-We Specialize in Toyota and Scion Dealerships-

Inter@ctive Programs

Complete Digital Marketing Services

Today, your presence on the internet is not only a requirement, it is a necessity. And, it’s no longer sufficient to just have a website. GS Marketing Inter@ctive helps Toyota and Scion dealers with successfully adding the building blocks to meet their customers in the digital space.

Essential Digital Foundation
  • Web – Ability to dealerize your design, inventory, videos, automated specials, incentives, CRM integration and four trackable phone numbers. Approved Toyota TDDS Provider and Scion Website Provider
  • Mobile – Customizable, SEO friendly, specials, video, CRM integration, Text to Lead, and ability for QR Tag deep linking.
  • Search – Award-winning SEO websites with friendly URLs and 100% indexing. Our professionally managed SEM solution ensures you control prime search real-estate to protect your brand.
  • Enhanced Service Pages
  • Our web/mobile packages include:
    • High conversion designs
    • Real-time reporting, digital dashboard, easy-to-use admin tools
    • Lead Forms and phone numbers on all major pages of the website
    • One-touch dialing on mobile sites increases mobile conversion
True Digital Marketing Needs
  • Video – New model videos, used vehicle videos, video hosting, and ability to upload custom videos included, YouTube channel with VSEO
  • Social – Customizable toolbar that integrates your social sites on your website (Facebook, Twitter, Google+), directions and language translator
  • Inventory – Multiple inventory views, vehicle comparisons, color matched photos, multiple vehicle images, payment calculator, automated lots and each vehicle page has 10 different ways for a customer to submit a lead
  • eNewsletter – SEO and content-rich monthly eNewsletter with a page on your website to enhance search results.
  • Reputation & Reviews
  • Digital Media – display ads, targeting, retargeting and conquesting. Also available search and Facebook retargeting
Sales & Leads
  • High conversion rates
  • Real-time reporting, digital dashboard, easy-to-use admin tools
  • Lead Forms and phone numbers on all major pages of the website
  • One-touch dialing on mobile sites increases your conversion

Customer Lifecycle Marketing

Focus on Retention and Loyalty
atom

atom™ is a total dealership marketing communications tool that automatically triggers the appropriate, personalized message to your customers via direct mail, email, voice and text.

The program includes:

  • Recover Inactive Customers
  • Increase 1st Service Appointments
  • Customer Survey Capability
  • Automated Parts & Service Reminders
  • Enhance Customer Retention Efforts
  • Customers choose preferred communication methods
  • Custom, On-Demand phone & email campaigns
  • Quick promotions to drive traffic as needed
  • Auto Rewards Program™ - Points-based customer loyalty program.
Optional Components
  • Online service scheduling - application provides the customer with a quick, convenient place to schedule upcoming service needs.
  • Market Analysis - For atom customers, we offer a complimentary market analysis of your area to determine the best prospects for a new car sale. Using this market analysis, we offer a direct mail solution for conquesting both opportunities from your customer base as well as new customers in your area.
  • Electronic multi-point - inspection software and process.

Direct Marketing Campaigns

Data Driven
campaigns

GS Marketing provides a full spectrum of innovative direct marketing campaigns based on facts using market and industry research and reporting for Toyota dealers. Our solutions are for every department in the dealership and are targeted based on the life stage of the owner or predictive modeling for conquest.

  • Toyota and Scion Approved and Compliant
  • Vehicle Launch Promotions
  • Integrated Campaigns: Direct Mail, Email, Website
  • National & Regional Sales & Service Events
  • Interactive Components, POS Materials
  • Available Custom Solutions

Projects Showcase

-Driving Results-

  • Parts and Service Landing Page
    Parts and Service Landing Page
  • atom Direct Mail
    atom Direct Mail
  • Direct Mail
    Direct Mail
  • atom Letter
    atom Letter
  • Toyota Rent a Car
    Toyota Rent a Car
  • Scion Websites
    Scion Websites
  • Toyota Websites
    Toyota Websites
  • Direct Email
    Direct Email
  • Inspection Letter
    Inspection Letter
  • Scheduled Maintenance
    Scheduled Maintenance
  • Scheduled Maintenance
    Scheduled Maintenance
  • Custom Website
    Custom Website

Drive Time

-Automotive Insight-

15 Jul
Direct Mail is still your road to success

To learn more about how GS Marketing can support your direct mail marketing, contact GS Marketing at 1-800-933-4767 or email us at gsmadvisor@gsmarketing.com.

Sources: 1) 2012 DMA statistics. (2) June 2012, MarketingCharts.com (3) DMR. Direct Marketing Statistics (4) Tips: GS Marketing product and sales directors, Mike Aguilar, Mike Wirth, Erica Jackson

10 Jun
Tips to Improve Your BDC ROI

To learn more about how GS Marketing can support your BDC ROI, contact GS Marketing at 1-800-933-4767 or email us at gsmadvisor@gsmarketing.com.

Sources: Mike Aguilar, Product Director, Dealer Lead Track sourcing NADA, “10 Stats Your BDC Should Live By” by Larry Bruce on Jul 31, 2014

6 May
Reach Millennial auto buyers with mobile

To learn more about enhancing your digital strategy to reach in-market shoppers for your dealership, contact GS Marketing at 1-800-933-4767 or email us at gsmadvisor@gsmarketing.com.

Sources: eMarketer, Edmunds.com, Crowdtap, Millward Brown Digital

About us

-Our Business Is Reaching People-

Who we are

A full service direct marketing company

GS Marketing is a full service direct marketing company with 25 years of experience marketing products and services for automotive dealerships and dealer groups. As marketing specialists serving dealerships across the country, we have more than 80 associates who specialize in marketing, design, program administration, eBusiness, field services, production, technology and planning. At our office located in Houston, you will find excitement, energy and a passion for creative intelligence. When you need to out-think, out-run and out-perform your competition, there is only one place to go to find a complete direct marketing package: GS MARKETING!

Meet The Team

Say Hello to Team Members

Shelley Washburn

President

Tom Heizer

VP of Business Development

Claudia Esquivel

VP of Finance and Operations

Michael Wirth

National Sales Director

Paige Goodwin

Corporate Account Director

Kristi Pierce

Director of Integration and Sourcing

Chander Kasiraj

Director of Technology

Contact Us

-Love To Hear From You-

Drop Us a Line

If you have any questions

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