Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
Read them here

Marketing Guides

Browse through our selection of marketing guides.
See our Guides

Blog

GSM's blog shares the latest industry insights and marketing trends.
Read Our Blog

DIVERSIFY YOUR DIGITAL
MARKETING MIX.

Change up your digital tactics for higher returns.

 
Category: Digital

Learn how one dealership added more digital channels to their marketing efforts, generating a 46% increase in phone calls.

Challenge 

The surge in digital and mobile usage has transformed the automotive industry. Dealers who fail to properly invest in the right paid digital advertising mix risk losing business to competitors. Having the right digital mix makes all the difference in generating quality leads and converting those leads into sales or in-store visits.

A GSM dealer sought advice on how to reduce their cost-per-lead to maximize ROI without increasing overall digital ad spend. GSM’s Digital Marketing Advisor team advised the dealership to add two additional channels (Dynamic Display and Retargeting) to their digital advertising mix.

Click the button below to read the solutions used, and the results they achieved. 

 

Download Case Study