77% of consumers prefer email promotions and offers to any other marketing channel.* Knowing this, it should come as no surprise that email drives traffic. When executed well, email is an effective way to build brand awareness, stay top-of-mind with your customers, and drive sales.
Email marketing is a cost-effective and successful way to communicate with your customer base. However, planning details such as who to target and what offers to include can be the difference between success and failure.
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