The most advanced customer lifecycle marketing solution in the industry.
More channels. More triggers. More segmentation.
The highest SCR
among national business providers
The highest percentage
of vehicles in dealers' SCR denominators
Higher response rate
(30-days) than the national average
The way automotive retention marketing should be - simple & sophisticated
atom is a service loyalty program that provides an omnichannel communication cycle for your customers at common points of defection.
This trigger-based solution automatically sends behavior-based communications utilizing a digital and direct strategy. Communications include relevant service offers to improve service market share and overall retention.
How atom works
Atom uses Dynamic Audience Segmentation with smart couponing to tailor offers to a consumer on-the-fly. Smart Coupon Technology with DMS integration matches offers to the specifics of the owner's vehicle, allowing you to target vehicle pricing, conventional, or synthetic oil pricing.
Cadence
atom recognizes a customers' service behavior and sends communications based on mileage or timing. Time-based customers drive less than 27 miles per day, while mileage-based customers average more miles and go through three communication cycles which include: Maintenance Reminders, Mid Interval, and Missed Maintenance. The messaging changes based on customer type (mileage-based, time-based)
Consumer Segmentation and Smart Couponing
GSM's consumer segementation takes into account many types of automotive buyers:
- Do they drive cars or trucks?
- What type of maintenence is due?
- What kind of oil do they need?
- Where is the customer in the automotive journey?
Powered by Data
- Address Validation & Management
- Permission Management
- Customer Information
- The Most Robust Cadence
We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry.