--- title: atom service retention --- [![GSM_Logo_No Tagline](https://www.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://www.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://www.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com?hsLang=en) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. 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[![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers #### ![Atom_Logo-REV](https://www.gsmarketing.com/hs-fs/hubfs/Atom_Logo-REV.png?width=300&height=111&name=Atom_Logo-REV.png) #### The most advanced customer lifecycle marketing solution in the industry. More channels. More triggers. More segmentation.    ### Atom Retention Delivers the Highest ROI through fully integrated marketing channels ![](https://www.gsmarketing.com/hs-fs/hubfs/New%20Website%20Images/Icons/LCM/lifecyclemarketing-sales-transaction.png?width=300&height=210&name=lifecyclemarketing-sales-transaction.png) #### The highest SCR among national business providers ![](https://www.gsmarketing.com/hs-fs/hubfs/New%20Website%20Images/Icons/Digital%20Solutions/digital%20solutions-omnichannel%20targeting.png?width=300&height=210&name=digital%20solutions-omnichannel%20targeting.png) #### The highest percentage of vehicles in dealers' SCR denominators  ![](https://www.gsmarketing.com/hs-fs/hubfs/New%20Website%20Images/Icons/Digital%20Solutions/digital%20solutions-contextual%20website%20targeting.png?width=300&height=210&name=digital%20solutions-contextual%20website%20targeting.png) #### Higher response rate (30-days) than the national average   ### The way automotive retention marketing should be - simple & sophisticated ![atom image](https://www.gsmarketing.com/hs-fs/hubfs/atom%20image.png?width=700&height=580&name=atom%20image.png) atom is a service loyalty program that provides an omnichannel communication cycle for your customers at common points of defection. This trigger-based solution automatically sends behavior-based communications utilizing a digital and direct strategy. Communications include relevant service offers to improve service market share and overall retention. --- ![channels2-04](https://www.gsmarketing.com/hs-fs/hubfs/channels2-04.png?width=5318&height=819&name=channels2-04.png "channels2-04")   ### See how atom can help your dealership Click the button below for a GSM representative to contact you.  **[CONTACT US](https://www.gsmarketing.com/atom#atomform)** ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/LCM/lifecycle-marketing-relationship-building.png)   ### How atom works Atom uses Dynamic Audience Segmentation with smart couponing to tailor offers to a consumer on-the-fly. Smart Coupon Technology with DMS integration matches offers to the specifics of the owner's vehicle, allowing you to target vehicle pricing, conventional, or synthetic oil pricing.  ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/LCM/lifecycle-marketing-relationship-building.png) ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/Home%20Page/home-partner2.png)   ### Cadence atom recognizes a customers' service behavior and sends communications based on mileage or timing. Time-based customers drive less than 27 miles per day, while mileage-based customers average more miles and go through three communication cycles which include: Maintenance Reminders, Mid Interval, and Missed Maintenance. The messaging changes based on customer type (mileage-based, time-based) ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/Direct%20Mail/direct-mail-segmented-illio.png)   ### Consumer Segmentation and Smart Couponing GSM's consumer segementation takes into account many types of automotive buyers: - Do they drive cars or trucks? - What type of maintenence is due? - What kind of oil do they need? - Where is the customer in the[ automotive journey](https://www.gsmarketing.com/customer-journey?hsLang=en)?    ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/Direct%20Mail/direct-mail-segmented-illio.png) ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/retargeting/retargeting-loyalty.png)   ### Powered by Data - Address Validation & Management - Permission Management - Customer Information - The Most Robust Cadence       ### See how atom can transform your dealership today! Fill out the form below and a GSM representative will contact you soon. We look forward to our partnership.  ![](https://www.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. [**](https://facebook.com/GSMHouston/) [**](https://twitter.com/GSMHouston) [**](https://linkedin.com/company/gs-marketing) [**](https://youtube.com/user/gulfstatesmarketing) ###### Contact Us **1-855-721-6460 **[Success@gsmarketing.com](mailto:Success@gsmarketing.com) ** 3098 Piedmont Rd. NE 4th Floor Atlanta, GA 30305 ###### Sign up for updates ©2025 GSM All rights reserved.