among national business providers
of vehicles in dealers' SCR denominators
(30-days) than the national average
atom is a service loyalty program that provides an omnichannel communication cycle for your customers at common points of defection. This trigger-based solution automatically sends behavior-based communications utilizing a digital and direct strategy. Communications include relevant service offers to improve service market share and overall retention.
Atom uses Dynamic Audience Segmentation with smart couponing to tailor offers to a consumer on-the-fly. Smart Coupon Technology with DMS integration matches offers to the specifics of the owner's vehicle, allowing you to target vehicle pricing, conventional, or synthetic oil pricing.
atom recognizes a customers' service behavior and sends communications based on mileage or timing. Time-based customers drive less than 27 miles per day, while mileage-based customers average more miles and go through three communication cycles which include: Maintenance Reminders, Mid Interval, and Missed Maintenance. The messaging changes based on customer type (mileage-based, time-based)
GSM's consumer segementation takes into account many types of automotive buyers: