Increase conversion rates by guiding shoppers back to your website.
Influence auto shoppers’ decision to buy from your dealership and speed up the purchase process with retargeted ads. Retargeting displays your ads to shoppers who have visited your site while they browse other sites online. The relevancy of the ads coupled with more opportunities to engage again with your online dealership yields higher conversion rates.
On average, shoppers visit 5.5 sites during online research before making a purchase.1 Online ad retargeting allows you to find previous site visitors who have already shown interest in your inventory or service offerings, and bring them back to your website. Retargeted customers are 7 times more likely to convert!2
GSM’s retargeting solution keeps your dealership brand top-of-mind after site visitors leave, giving you a second chance at bringing them back to your site.
1 Dealer.com, 2017: Dealer.com/products/advertising/retargeting
2 Wishpond, 2016: Ad Retargeting Statistics Volume 2: Audience vs. Marketer’s Perspective
7X increased conversions!
Retargeting retains shoppers’ interest and drives them back to your virtual showroom.
I think branding across the web drives people to your website. You have three lots - phone, physical, and the digital lot which gets the most traffic by far. You have to drive people to your website to be successful.