With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Marketing Guides

Browse through our selection of marketing guides.
See our Guides


GSM's blog shares the latest industry insights and marketing trends.
Read Our Blog


Watch some of our marketing tip videos to gain some valuable insight.
Watch Our Videos

Direct Solutions

Integrated, direct solutions work together across all channels.



Why Automotive Direct Marketing Works

Your customers want a sense of familiarity - for their unique needs to be known and understood by their dealer. Fortunately, Direct Marketing does just that. It makes your customers feel valued and acknowledges their needs with solutions, helping your dealership develop long-lasting relationships.



Increase in sales opportunities when leads nurtured with targeted, personalized content



Prefer to be contacted by a business via phone



Increase in click-thru rates when using personalized emails

Direct Mail

Our Direct Mail program has something for every dealer – from Templated mail for quick delivery, to highly Segmented mail for accuracy, to Custom mail made just for your dealership

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With our Managed Email program, we expertly match your message with a custom audience to deliver the highest possible results.

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Phone Calls

GSM's live, high-performing Phone Calls help you target ToyotaCare and Defecting Customers who negatively impact your SCR score.

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As a busy service manager in a large store, I really appreciate the input and insight that my GSM campaign manager has had in my atom marketing efforts. By maintaining a lot of the marketing aspects of my job, it gives me the freedom to handle other tasks that come up on a daily basis. They do it better than I could do on my own.
Tom Caranci
Service Manager at Freeman Toyota
Since we started the calls program we have been setting more appointments, bringing in more customers, driving customer loyalty, and increasing retention.
Jimmy Wilson
Service Director at Round Rock Toyota

See how our Direct Solutions can help you today!

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