--- title: Automotive Lifecycle Marketing description: GSM's automated lifecycle marketing platform sends triggered, omnichannel communications to automotive customers throughout the customer journey. --- [![GSM_Logo_No Tagline](https://www.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://www.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://www.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com?hsLang=en) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. 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[![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers # Lifecycle Marketing #### Automotive sales and retention.     ### Think beyond the sale Our automated lifecycle marketing platform is called atom. It's a customer retention solution that sends triggered, personalized communications to your customers throughout their customer journey, creating a truly connected customer experience. We know retaining customers costs a lot less than acquiring new ones. That's why atom helps you develop long-term relationships with your customers from the start.     ### Remind.Recover.Retain Motivate your service customers with custom triggers such as the examples below: ![](https://www.gsmarketing.com/hs-fs/hubfs/New%20Website%20Images/Icons/LCM/lifecyclemarketing-coupon.png?width=265&height=185&name=lifecyclemarketing-coupon.png) #### Maintenance Reminders Smart Coupon Technology allows you to target vehicle pricing, conventional or synthetic oil pricing. ![](https://www.gsmarketing.com/hs-fs/hubfs/New%20Website%20Images/Icons/LCM/lifecycle-marketing-recovery.png?width=265&height=185&name=lifecycle-marketing-recovery.png) #### Recovery Communications Up to ten recoveries can be sent at flexible intervals. ![](https://www.gsmarketing.com/hs-fs/hubfs/New%20Website%20Images/Icons/LCM/lifecycle-marketing-br-ba-ti.png?width=265&height=185&name=lifecycle-marketing-br-ba-ti.png) #### Declined Service Target specific declines (brakes, tires, batteries etc.) and vary pricing based on customer-need level. ![](https://www.gsmarketing.com/hs-fs/hubfs/New%20Website%20Images/Icons/LCM/lifecyclemarketing-sales-transaction.png?width=265&height=185&name=lifecyclemarketing-sales-transaction.png) #### Sales Communications Less common triggers including Sales Welcome, Vehicle Anniversary, Customer Birthday, Lease and Warranty Expirations. ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/Home%20Page/customer%20journey.png)   ### Customer Journey Lifecycle marketing follows the customer along their buying journey. GSM's automotive experience of over 30 years helps us understand the buying cycle and when and where to communicate with the customer.  [![Read about the Journey](https://no-cache.hubspot.com/cta/default/4009182/7ff7b52f-9c2f-4040-9f42-d345ff861222.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/7ff7b52f-9c2f-4040-9f42-d345ff861222) ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/Home%20Page/customer%20journey.png) ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/retargeting/retargeting-loyalty.png)   ### Filling the gaps **atom** is the perfect tool for rounding out your communication cycle across multiple channels  - Boost your dealership brand with consistent communications - Avoid message overlap with flexibility in send - Stagger communications to fill gaps where customers are not receiving communications, so you never miss an opportunity - Accelerate brand loyalty ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/LCM/lifecycle-marketing-relationship-building.png)   ### Build relationships that last Today's high-tech and connected world provides dealers with the unique opportunity to stay constantly connected to their customers - across any device. For your dealership to be chosen, it needs to be present as consumers switch devices and channels throughout the day. ![](https://www.gsmarketing.com/hubfs/New%20Website%20Images/illustrations%20/LCM/lifecycle-marketing-relationship-building.png)   ### See how our Lifecycle Marketing program can help you! Please fill out this short form, and a GSM representative will contact you soon.  ![](https://www.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. [**](https://facebook.com/GSMHouston/) [**](https://twitter.com/GSMHouston) [**](https://linkedin.com/company/gs-marketing) [**](https://youtube.com/user/gulfstatesmarketing) ###### Contact Us **1-855-721-6460 **[Success@gsmarketing.com](mailto:Success@gsmarketing.com) ** 3098 Piedmont Rd. 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