With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

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Lifecycle Marketing

Automotive sales and retention.



Think beyond the sale

Our automated lifecycle marketing platform is called atom. It's a customer retention solution that sends triggered, personalized communications to your customers throughout their customer journey, creating a truly connected customer experience. We know retaining customers costs a lot less than acquiring new ones. That's why atom helps you develop long-term relationships with your customers from the start.




Motivate your service customers with custom triggers such as the examples below:

Maintenance Reminders

Smart Coupon Technology allows you to target vehicle pricing, conventional or synthetic oil pricing.

Recovery Communications

Up to ten recoveries can be sent at flexible intervals.


Target specific declines (brakes, tires, batteries etc.) and vary pricing based on customer-need level.

Sales Communications

Less common triggers including Sales Welcome, Vehicle Anniversary, Customer Birthday, Lease and Warranty Expirations.


Customer Journey

Lifecycle marketing follows the customer along their buying journey. GSM's automotive experience of over 30 years helps us understand the buying cycle and when and where to communicate with the customer. 

Read about the Journey


Filling the gaps

atom is the perfect tool for rounding out your communication cycle across multiple channels 

  • Boost your dealership brand with consistent communications
  • Avoid message overlap with flexibility in send
  • Stagger communications to fill gaps where customers are not receiving communications, so you never miss an opportunity
  • Accelerate brand loyalty

Build relationships that last

Today's high-tech and connected world provides dealers with the unique opportunity to stay constantly connected to their customers - across any device. For your dealership to be chosen, it needs to be present as consumers switch devices and channels throughout the day.


See how our Lifecycle Marketing program can help you!

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