Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
Read them here

Marketing Guides

Browse through our selection of marketing guides.
See our Guides

Blog

GSM's blog shares the latest industry insights and marketing trends.
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Direct Mail

Put your dealership in the right hands

 

Dealership Direct Mail

Did you know that recent scientific studies have determined that because mail is tangible, consumers experience a more emotional connection to it and also perceive an increase in value from it? Automotive direct mail continues to thrive in the digital age because it's both highly targeted and trackable.

 

Direct Mail Solutions

Segmented Mail

Using advanced data segmentation and variable print techniques, target your customers with messaging and offers based on their loyalty to your service department.

Templated Mail

A quick and easy option that allows for month-to-month deployment with little dealer management. Select from an extensive library of themes, coupons and more.

Custom Mail

A fully customizable marketing option tailored to your individual needs. Personalize every aspect of your mailer - from the creative, to the coupons, to the customer list.

 

Automotive Segmented Mail

Reach all your service customers - from loyal to lost. GSM's segmented direct mail retention solution uses advanced data segmentation and variable print techniques to send your customers personalized communications with specific offers based on their loyalty to your service department.  

 

Dealership Templated Mail

A quick and easy option that allows for month-to-month deployment with little dealer management. Select from an extensive library of creative themes, up to five full-color coupons and a unique dealer-branded message.

 

Automotive Custom Mail

A fully customizable marketing option tailored to the individual needs of your dealership. Personalize every aspect - from the creative, to the coupons, to the customer list.

 

See what direct mail can do for your dealership.

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