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Marketing Guides

Want to learn more about automotive marketing? Read some of our guides below. 


Marketing Guides

We've put together some great guides to help you better understand your marketing journey. Stay tuned as we add more valuable content for you.

Automotive Paid Search E-Guide

Paid search is where consumers start their journey to purchase a new vehicle. If your dealership doesn’t show up in auto-related searches, your competitors do. Download this E-Guide today to see what Paid Search can do for your dealership!



A Guide for Automotive Display Ads

Display ads are effective because they are shown to users based on their interests and online behavior, meaning the ads are relevant and likely to be clicked. Download our automotive Display Ad E-Guide today!



Automotive Retargeting E-Guide

Retargeting serves relevant content to leads who are ready to purchase or service, based on their online behavior. Download this E-Guide to see the automotive customer journey using Display Ads. 



How Can Native Ads Help Your Dealership?

Unlike typical display ads, native ads do not look like ads. They look just like the content surrounding them, making them the perfect ad format for getting a lot of clicks and engagement.



Automotive Social Media Marketing Guide

Follow along with GSM as we explore automotive Social Advertising for both Front End and Fixed Ops. Learn what it is, how it works, and how you can use it to improve your dealership's customer retention and sales growth. 




Email Deliverability Guide

All you need to know from 'Send' to 'Receive'

At GSM, we manage email marketing for every tier in the automotive industry. So, we asked our digital gurus to help demystify the 'Who', 'How', and 'What' behind email. We put together this handy guide to help you understand what goes on behind the scenes.

Get it here


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