Challenge
The surge in digital and mobile usage has transformed the automotive industry. Dealers who fail to properly invest in the right paid digital advertising mix risk losing business to competitors. Having the right digital mix makes all the difference in generating quality leads and converting those leads into sales or in-store visits.
A GSM dealer sought advice on how to reduce their cost-per-lead to maximize ROI without increasing overall digital ad spend. GSM’s Digital Marketing Advisor team advised the dealership to add two additional channels (Dynamic Display and Retargeting) to their digital advertising mix.
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