Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
Read them here

Marketing Guides

Browse through our selection of marketing guides.
See our Guides

Blog

GSM's blog shares the latest industry insights and marketing trends.
Read Our Blog

Phone Calls Improve Service Customer Retention.

Appointment-setting, live calls drive loyalty and retention.

 
Category: Direct

Learn how Round Rock Toyota improved its retention, increased ROs, and earned a 7x return on their marketing spend.

Challenge 

Round Rock Toyota was experiencing a decline in service customer retention because customers were not returning for service at regular intervals. The dip in retention occurred specifically among prepaid maintenance customers, those with no-cost or manufacturer-paid
service visits.

The store already had a marketing strategy in place that targeted general service customers via email and direct mail, but the dip in retention proved efforts to correct the decline were not successful alone. The dealership needed a highly-segmented strategy that would specifically target consumers at risk for affecting retention metrics or that were already negatively impacting the dealership’s retention.

Click the button below to read the solutions used, and the results they achieved. 

 

Download Case Study